ABOUT US
The Story behind the vision
It All Started with a Simple Idea (2022)
In 2022, founder Ben and his mates decided they wanted to document their fitness journey and ideas. What began as a small crew of friends pushing each other in the gym, sharing laughs, and joking around; it quickly turned into something bigger - a community built on the spirit of the underdog.
From Friends to a Movement
As more people bought into the idea of what UDC could be, it evolved. Some of the original crew moved on to new ventures, but the core mission remained: to create a space where anyone could join in, improve, and prove the doubters wrong.
Becoming a fitness Brand
Fast forward to today, and UDC has transformed into a fully fledged Strength & Conditioning brand. We’ve gone from functional fitness and friendly banter to developing serious athletes in all areas of sport. Now, UDC is all about helping you get 1% better every day, whether through online programs or in-person coaching.
Making a Difference Beyond Fitness
At UDC, we're more than just training and performance - we're about community and giving back. One way we’re making a difference is through our FU** Cancer tee, with profits going to charity in support of a close friend and others that are fighting cancer. It’s our way of standing up against the toughest battles and helping those who need it most.
Building the Brand, One Tee at a Time
We’re also expanding our impact through our clothing line. From workout gear to statement tees, our merchandise is all about helping you rep the underdog mentality, on and off the field. Every purchase helps build our brand, strengthen our community, and support our mission of proving that underdogs can win.
Leading the Pack: Coach Benny
At the heart of UDC is Ben Anderson, leading multiple online programs and serving as the face of the brand. When he’s not coaching online, Ben is busy in the field, serving as the Head of S&C at Midsomer Norton Rugby Club and the Head Olympic Lifting Coach at Sweet Track Fitness. From humble beginnings to heading up serious training programs, Ben embodies the underdog spirit that UDC was built on.